Product Design As Communication

Here’s another entry for the cryptic category. It’s time I formulate a design philosphy of sorts. A philosophy to help me lead and set expectations, and hopefully to inspire. A philosophy you can build a venture on.

Viewing things through the lense of communication comes naturally to me. So here we go, three tenets for communication centered design (yes, it’s User Centered Design that incorporates the creator’s constraints and incentives into a framework that views creator and user as roles analogous to sender and recipient — the product/medium really is the massage).

  1. A product speaks to its user.
  2. A product speaks for its designer.
  3. Markets are conversations.

Hence, product design is marketing.

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