Wealth Inequality in America (by politizane)
I’m pretty late to the game here—everyone and their dog in the data-viz blogosphere must have linked to this video already—but I believe I should still make an effort to tell you why this video deserves so much recognition:
Wealth Inequality In America encapsulates how to craft a compelling narrative out of data.
I’d like to point out three noteworthy elements you can learn from it.
Contrary to popular belief you don’t need a call to action to drive your message. You will find that at the end of the video it will sum up the narrative by telling you to realize what the situation is. There is no nudge what you should do about it, no step for you to take after watching the video. The message is all about insight, not about action and it works better for it.
You can make a successful narrated animated infographic, an explainy video if you will, with somber pacing that goes over 5 minutes. The video starts off with suspense as the storytelling device to draw you in. Giving you just enough information to make you question your own knowledge and wishing to know what others think (always a powerful motivator, curiosity about our peers) and what you may not know. From the big reveal onwards the narrative kicks in and creates the 1% persona, giving the audience an avatar to picture themselves in, somewhere in the 99% range
Translating numbers into charts and charts into stories works best once you cover the angle of how these charts and numbers are relevant to your audience. Find that angle and you find a story you can tell with the data. Take cues from how this video breaks down the complexity into bite sized chunks. The very same technique could be used to sway a board when you have to present in a meeting, or get investors to follow your reasoning.
As a quip to Edward Tufte:1 This presentation style surely could have empowered NASA engineers to prevent a catastrophe.
He is famous for writing groundbreaking books about data visualization. Unfortunately what he has to say about Powerpoint is just as popular, if ill informed. ↩︎