So one of my long-view undertakings is finally ready for public attention. I founded a publishing laboratory a while back and some of its experiments are beginning to see fruition. I’d like to nurture that seed. It’s time for my most personal project to grow.

With this publishing laboratory I, my co-founder and the team are creating a focused space. A space for the magic of books to come alive in digital form. A place where my sprawling media innovation efforts are put to one use: craft digital reading experiences to fall in love with.

pixelcraftbooks is open for business. I’m probably still available for the odd amazing thing you want to make happen, because I can’t resist amazing. I’m totally available if you want to create something to benefit readers.

…please spread the word! Thanks.

pixelcraftbooks

New Frontiers in Publishing

I’m currently involved with a startup in digital publishing. My work will involve bringing the design thinking perspective from other fields I previously worked in to a field that is notoriously conservative. So naturally when I read the post of David Pogue about e-book piracy, I was dumbfounded by this gem of an admission:

Traditionally minded publishers are very much opposed to the idea that abandoning DRM is a viable business strategy. When Tor (as have others) did provide their material free of the consumer hassling technology and noticed no increase in piracy, the go-to explanation is that their case is special and does not apply to other publishers.

Tor acknowledges that its science-fiction/fantasy reader community “is close-knit, with a huge online presence, and with publishers, authors and fans having closer communication than perhaps some other areas of publishing do.”

Here is my take, though: No kidding Sherlock!

When the main disruptive force of the internet lies in disintermediation,1 that’s where your business model needs to answer some pressing questions. And if you fail to see how creating a close-knit community that connects authors and readers is part of your new role in a digital environment, you deserve to be strong armed into irrelevance by Adobe, Amazon and their ilk.

Dear publishers: There is a choice to aim to be special, too! Create a better experience for readers. At least that’s what I’m going to do.


  1. A fancy way to say: Making everyone in between producers and consumers obsolete. ↩︎